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Emily Yeoh Restaurant

Client

Year

2020

"We had a 20,000% increased in web traffic in just 3 months! It is staggering!"


- MASTERCHEF EMILY Y. | EMILY YEOH RESTAURANT

Former Masterchef Australia 2014 contestant, Emily Yeoh (aka Emily Loo) has finally found her way to showcase her authentic Chinese, Cantonese & Malaysian cuisine heritage inspired by her grandmother. It took her 6 gruelling years to go from Masterchef to harness her culinary skills to finally open her own namesake restaurant called Emily Yeoh located in Paddington, Brisbane. 


Emily's vision is to open her 1st fusion restaurant in Brisbane sharing her culinary expertise she had harness in the past few years. To her It is like going back to her grass roots and paying homage to her culinary beginnings. Emily’s philosophy with food is cooking simple and honest food, from farm to the plate…. supporting the local farmers in Queensland. 


Today, Emily is a proud culinary master sharing her experience with local and international client of hers. With her new restaurant, she has gone back to her Chinese roots to use local ingredient’s that is sustainable and bio-dynamic. She like to ensure that everyone in the food production lifecycle will benefit from what she is offering her customers when they dine in her rustic and warm casual restaurant. 

Emily Yeoh Restaurant

CHALLENGES:

Emily wanted a website that is simple and easy to use and highly effective with
connecting to her customers to share her passion for cooking. Importantly, she
wants the website to be able to tell her story and to connect with other media
channels and create immense web traffic. It needs to be easy to update for her
staff. She is hoping with this coupled with a complete social media presence, she can leverage this momentum to get back to Channel 10 MasterChef 

Australia as a Guest Judge in the future to reconnect with her fans.

OUTCOMES:

  • Developed Emily Yeoh Brand Strategy

  • Full branding design from logo, stationary, website, social media assets, photography styling and Brand Style Guide

  • Created story line and brand tagline - Where friendship is everlasting!

  • Increased brand awareness and market engagement by 20,000% in web traffic in just 3 months!

  • Organically increased Instagram and Facebook subscribers both 2206 and 769 through clever social media strategy in 6 weeks

  • Uniquely targeted the market segment in the Paddington and wider area. 

  • Received over 200 booking enquiries in 2 weeks

  • Launched Food Showcase Event with 30 prominent media network and channels

  • Emily Yeoh Story featured in Style Magazines, MustDo Brisbane, The Weekend Edition, Broadsheet Brisbane, Courier Mail and QWeekend

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