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Website, Copywriting, Merchandise Design & Brand Direction

Services

Must Love Dogs TV

Client

Year

2021

"Oh wow the website and t-shirts looks amazing! It's PAWfect!!!"


- JENNIFER V. | MUST LOVE DOGS TV

Must Love Dogs TV is produced and hosted by RSPCA All Star Ambassador and Celebrity Entertainment Reporter Jennifer Vines.  MUST LOVE DOGS TV is a masterful exhibition of irresistible fur babies and everything about them.

Jennifer is an RSPCA All Star Ambassador since 2019 and contributed to a national TV project with Charity TV Global and was featured in a nationally televised trip of a lifetime. She successfully raised $12,300 by holding many PAWsome events and all funds raised went to RSPCA Queensland.  She worked in the TV and Film industry and interviewed many celebrities on the red carpet at movie premieres, the TV Week Logies, AACTA's and international movie premieres.

Must Love Dogs TV

CHALLENGES:

Jennifer wanted a website to serve the purpose to educate and reach more people of what she is doing to help these amazing, fluffy, furry friends. She had an idea of what she was looking for and unsure about how to bring the brand to live. After a few consultation sessions, EPIQ was quick to work! We did some research and put together the design framework and established the brand direction for Must Love Dogs TV. We wanted to ensure the brand voice is compassionate and warm to appeal to a large audience base. This is not only designed for Australia but for the world to be a part of this Must Love Dogs movement. 

OUTCOMES:

The final results, we delivered a fully-responsive web design that works across all devices with consistent look-n-feel, wonderful user experience and compelling furry story that goes with it. 

  • New fully-responsive website design

  • An easy website to use, update and maintain

  • Brand directions & strategy

  • Copywriting

  • SEO optimisation to the website

  • Merchandise design for T-shirts

The Merchandise

The logo was designed by someone else with no brand guide. When we design the merchandise, we ensure consistency with the Must Love Dogs TV branding with the new website and also their social media platforms. We’ve designed merchandise to be simple yet elegant by having Must Love Dogs TV logo display prominently and play with some cool colours. The design works well in a multitude of colours including hot pink, blue, red, black and magenta. It's simpley PAWfect!

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